One of the largest school districts in the St. Louis region has found itself with too many empty desks.
Officials at Hazelwood schools said they built five new schools to prepare for a population surge that demographers predicted, but never happened.
Now, district officials are doing something their counterparts in private schools do regularly — advertising and marketing to recruit students. The district is using a billboard obtained at a deeply discounted rate, as well as mailers, videos and social media to tout its strengths. Officials expect to run radio ads as well.
MARYLAND HEIGHTS • McKelvey Elementary School is out of room.
Since last year, four classes have met in two trailers because the building is full. Inside, partitions split one classroom into two. Kids get help with reading in what was once a small conference room.