One of the largest school districts in the St. Louis region has found itself with too many empty desks.
Officials at Hazelwood schools said they built five new schools to prepare for a population surge that demographers predicted, but never happened.
Now, district officials are doing something their counterparts in private schools do regularly — advertising and marketing to recruit students. The district is using a billboard obtained at a deeply discounted rate, as well as mailers, videos and social media to tout its strengths. Officials expect to run radio ads as well.
Webster Groves School District, following new state legislation, is creating a program through which high school students can enroll and get credit for many online courses.
District officials announced and explained the program at the School Board meeting Monday night. The Ritenour School Board gave initial approval to its program four days earlier and other districts are following. The programs are to begin as early as January.